We’re here, but why?
Because we had an idea – to create beautiful things that make life better and save the world. A big ask? We don’t think so. Everything B_E_E does changes what green products should be. We believe being green doesn’t mean you have to compromise on beauty and performance. So everything we do is designed for pleasure, function and the environment. Or in other words to B_E_E Beauty Engineered for Ever.

Me gusta mucho el trabajo de la empresa de neozelandesa Beauty Engineered for Ever (B_E_E): simple, claro, honesto. Pero estos packaging para productos de limpieza ecológicos se llevan la palma tanto por la estrategia, el diseño y el copy. Un ejemplo de compromiso, excelente grafismo u una historia creíble y honesta que puede decidir una compra en el lineal…

¡Enhorabuena: sois la prueba de que se puede proponer una marca y un relato con valor incluso en el tan tradicional segmente de productos de limpieza!

We’re a little bit different aren’t we?
For sure. No one else has managed to create products like we have. Products that not only perform, but are also better environmentally, ethically and sensually. These are things that nature would have designed if it could. And we have. To love our products is to love your world and love your life.

Vía Miss Rosenthal, una coolhunter a la que hay que seguir de cerca.

This entry was posted on Viernes, agosto 1st, 2008 at 16:18 and is filed under Estrategia, Planner, Publicidad, Tendencias. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.