Corporate Communications & Reputation
Balancing your local and global voice to build a consistent corporate identity in an interconnected media world.
In this information age, information preparedness is imperative for an organisation to direct or shift strategy at the same speed at which external events are occurring. Every wrong move made by your organisation is magnified by the media. Newswires and media broadcast can report news with lightning speed and the absence of a strategic approach to communication can be potentially devastating to corporate image or stock value. In addition, upward pressure on sustaining good reputation and demand for transparency has driven companies to step up their communication efforts with customers and stakeholders in a holistic way, to send consistent key messages across all communication channels to targeted audiences with utmost precision and speed.
La reputación corporativa es uno de los temas que más me interesa de mi trabajo profesional. En este blog he escrito sobre este tema en varias ocasiones, tanto para hablar de posibles estándares (por ejemplo, el GRI) como para incidir en su importancia en el actual sector empresarial donde la supervivencia no está garantizada (basta recordar el caso Enron y sus efectos sobre la comunicación corporativa).
En este contexto se está celebrando (12-14 de septiembre) el foro Corporate Communications & Reputation. Una conferencia que pretende establer redes de conocimientos y promover el benchmark estratégico en las siguientes cuestiones:
Securing your Reputation before, during & after a Crisis
Getting your Environmental message through to Stakeholders
Increasing effectively Employee Engagement
Being pro-active towards the Media
Aligning Internal & External Communications
Improving Technological aspects
El evento pretende analizar mediante case studies algunas de las líneas de trabajo más importantes en esta línea con el objetivo manifiesto de demostrar la importancia creciente de las comunicaciones corporativas. Asistirán profesionales de empresas como Adidas, Arcelor, Randstad, Shell, Electrolux, E-on o Fortis Bank; y representantes de instituciones como IABC y el Reputation Institute.
Más información aquí. Merece la pena un repaso …porque no es tan sencillo responder a:
How you can use climate change as a launchpad that markets your business?
How to implement communication strategies to achieve long term goals and raise your company _.profile?
How to understand your reputation outside the organisation and use that knowledge to influence _.corporate strategy?
How to manage reputation internally and externally so that they complement each other?
